16. Ready When They Are?
The advice here is to be open when others in your segment may not be available, like a dentist who's open on Sunday or a barber who cuts hair on Monday. I think my initial motto will be open anytime, and I will generally be coherent on the phone from about 6am until about midnight. When I worked one of my business ventures, my partner awoke at 4am and I often stayed up until 1 or even 2am, so we joked that we were never closed. For the service type of business I will be running, I think I will probably never be closed for new customers, but I'll have to put off answering emails from current clients until the next business day just to keep myself kind of sane.